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Aiguiser son intuition pour tirer le meilleur des données


Dans "The Search For Meaning - Why More Data Is Not Enough," John Winsor parlait de grimper l'échelle de l'information pour trouver plus de sens dans les données. Maintenant il parle plus précisément du stade 6 : l'Intuition.


Comme montré dans le graphique, la 6ème étape pour comprendre les informations est d'aiguiser son intuition. En particulier, dans une période où le business est sous pression, qu'il faut être plus crétif, plus réactif dans un monde incertain. C'est devenu primordial de développer une meilleure intuition.


Voici quelques pistes de réflexions :


Practice Makes Perfect – All of us have the ability to be intuitive; we just need more practice. Start integrating intuition into your decisions by asking yourself, “What if…?” Remember that intuition is a form of pattern recognition. It’s a bit like playing chess. The more you practice, the more patterns you recognize. When you do use your intuition in a way that adds to your decision-making ability, think about what happened. Why did your intuition work so well? Did you recognize a pattern in your work and use abductive thinking to understand what to do next? Can you use it again in a similar way?

Tell More Stories – When you are meeting with your team, instead of just presenting data or analysis, start putting the information into stories. Think more creatively; change the setting of the problem. Talk about it as if it were an article in a magazine: explore how the problem makes you feel and what your gut is telling you to do. Consider the possible endings of the article. Keep the stories short, so that others can share theirs as well.

Encourage Others – Using your intuition can be inspiring and contagious. Encourage others to flex their intuition by asking them to dig deeper into how they feel about information in a meeting. Remember that intuitive feelings are hard to express and can be accompanied by a lack of confidence. Encourage others to verbalize their stories. Help make sure that intuitive thinking is supported but not overanalyzed. It’s easy to get an intuitive spark, only to throw doubt on it by over thinking. Be positive and welcome out-of-the-box thinking.

Listen More – People can develop all kinds of reasons why they should ignore their intuition. Focus on what your gut is saying. It’s not only listening to yourself, it’s listening to the subtle signals in the market that highly intuitive people tend to recognize before others do. Also, listen to what your team members say about their own intuition. Ask them how a situation made them feel. Ask them to think about their feelings instead of the facts around a situation.

Rely On Experience – The best way to really grow your intuitive abilities is to get out and have more experiences in the market. Intuition is like a muscle; you can’t sit at your desk pounding away on the keyboard and expect it to get stronger. You’ve got to get out of your chair, get into the market and start using your intuition. Start building mock scenarios around your experiences. Ask yourself the meaning of the things you experience. At first, you’ll make wild guesses, but after awhile, with more experience, you’ll be more accurate.

Integrate Intuition Into Your Process - An interesting apparent dichotomy is that many of the companies that embrace and encourage intuition are also very process-driven. Nike, Patagonia, and Etsy innovate constantly, yet have product development timelines and processes that are quite rigorous. By embracing intuition and creativity and also building room for intuitive decision-making as part of the process, the two seemly opposing forces enhance each other and add value.

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